600 guests unmask
a gang of forgers
"See the difference!"
Not only did the 600 selected guests from Halfen's european subsidiaries get to know their own product range from a different angle, at our “2nd Marketplace” exhibition they also connected with each other as they partook in something quite unforgettable.
"See the difference!" was the theme of the in-house exhibition, where guests could see the high quality of their company’s products for themselves. But instead of just presenting them, they were displayed next to imitations from the Far East. "Original and Fake": an impressive and convincing comparison.
An extended tent connected the factory hall to a flexible area with space for product presentations, social events and the evening event: The Oktoberfest exemplifies a typical German experience for guests and colleagues who had travelled far from across Europe. A shared multicultural experience and 100% fun all the way...